Monday, May 30, 2011

TVS Motor launches Max4R LX Targeted at rural India


Equipped with a four-stroke, air-cooled 109.7cc durable engine thatproduces high torque and enhanced pickup, the Max4R LX is toughest bike in its class.

TVS Motor Company today announced the launch of Max4R LX, a variant of its recently introduced Max4R motorcycle, thereby offering customers the choice of a sturdy and durable commuter that is easy to ride on uneven rural roads. While Max4R LX promises the same comfort and safety as that of the Max4R, it comes with a well cushioned long seat, making commuting with family much more convenient. 

Equipped with a four-stroke, air-cooled 109.7cc durable engine thatproduces high torque and enhanced pickup, the Max4R LX is toughest bike in its class. Max4R LX is a powerful blend of hardiness, reliability, high efficiency and low cost, making it a promising motorcycle for rural and semi-urban use. Added features boost the motorcycle’s handling, stability and safety.

“Ever since the launch of Max4R, which has been very well received by our customers, we have received several requests for a commuter version, with similar features. Riding conditions in rural areas demand that a motorcycle has sturdy shock absorbers for smooth ride comfort and reinforced spokes and stronger frame which can take the pressure of constant riding on uneven surfaces. 

During the rainy season, road conditions these areas can prove a deterrent to rider safety. In order to counter this, we have retained all the features of the Max4R including the bigger brakes and larger tyres in this variant as well at no extra cost” said B V Sreedhar, Vice President, Business on Wheels, TVS Motor Company. 

This motorcycle is also available with the option of a mobile charger, since rural areas often go without electricity for most part of the day. So in an emergency situation, the rider can use his motorcycle to charge his mobile phone. The Max4R LX comes in colours of Black and Red with vibrant graphics.

“We have introduced the Max4R LX for those customers who have both specific utility needs and also require a reliable commuter motorcycle. We have ensured that highest quality standards and maximum customer expectations have been incorporated in this motorcycle” B V Sreedhar added.

Max4R LX is priced at Rs. 39,090/- ex-showroom Maharashtra similar to that of Max4R and is immediately available in all authorised TVS dealerships across the state.

No comments: