TVS LAUNCHES FLAME DS 125

Hosur, 13 November 2009:

TVS today re-launched the much awaited Twin Spark Plug "FLAME" motorcycle after obtaining all necessary permissions and clearances in accordance with law. This executive segment motorcycle, launched under the brand TVS Flame DS 125, is propelled by three valve CC-VTi technology, fired by twin spark plugs. Developed with AVL Austria, this 125 cc three valve engine is tuned to the ideal swirl-tumble port combination so that it delivers superior performance while simultaneously enhancing low, mid range power and delivering high fuel efficiency. The additional power and mileage is achieved by two separate intake ports namely swirl and tumble ports. The swirl port creates swirl motion of air-fuel mixture in the combustion chamber. This swirl motion helps in efficient combustion of lean air-fuel mixture, thus giving maximum fuel economy in its class. The tumble port provides the high flow rate, which aids delivery of high power. TVS Flame DS 125 is the only motorcycle in the country to have a unique combination of three valves and two spark plugs. Packing in 10.5 bhp @ 7500 rpm, TVS Flame DS 125 has a top speed of 95 kmph. Futuristic styling and technology deployed in this motorcycle gives it best-in-class appeal. The motorcycle's styling includes trendy headlight with two position lamps and embedded turn signal indicators which give the bike a sporty finish. The 240 mm front disc brake is complemented with a chic triangular exhaust that is not only unique but also enhances performance and delivers a pleasing sound with low emissions. The rear end of the bike sports a dual lens tail lamp. The bike is provided with electric start. Priced at Rs. 49,200 ex-showroom, the TVS Flame DS 125 comes in dual tone colours of red and black.

Bajaj loses its case before the Supreme Court TVS vindicated again

After being successful in its appeals before the Madras High Court, today TVS was again vindicated in its stance before the Supreme Court. The Supreme Court in a judgment pronounced today, in Special Leave Petitions filed by Bajaj Auto Limited against the Madras High Court order, held that TVS is entitled to sell its product "Flame" containing three valves and two spark plugs. The Madras High Court had in its order passed in May in TVS' appeals allowed TVS' application for an interim injunction restraining Bajaj from in any way interfering with the manufacture and marketing of TVS' products using internal combustion engines with three valves and two spark plugs pending disposal of TVS' suit against Bajaj for unjustified threats of infringement. The Supreme Court has directed TVS to maintain and file accounts of sales which shall be verified by a receiver to be appointed by the Madras High Court. Further the Court has directed that the suit before the Madras High Court be heard on a day to day basis on commencement after Dussehra vacations and that the hearing be concluded by 30 th November 2009

TVS Motor Company partners Coca Cola India

TVS Motor Company partners Coca Cola India
Hosur March 18, 2009: TVS Motor company has joined hands with Coca-cola India in an innovative cross-category tie-up to co-partner the latters novel Thunder Wheels initiative. Through this, consumers stand a chance to win an Apache RTR 160 motorcycle. In fact, this is the first time TVS is associating the Apache brand in a cross-category marketing initiative at the national level.
Thunder Wheels will be supported by an all new advertisement, which will soon go on air.We chose to partner this initiative as the Thunder Wheels concept is unique and more importantly because both Apache RTR and Thums Up share clear brand fit with respect to the audience they address. Both brands exhilarate youngsters who live by the virtues of masculinity, thirst for high adrenaline and have a want it; will get it, attitude, said H S Goindi, President- Marketing, TVS Motor Company.All a consumer needs to do is purchase a bottle of Thums up and SMS APACHE followed by the 9 digit unique code that is printed under the crown to 58558 from their mobile phones. Additionally consumers also have the option to Call 186 0233 0233 and register their code through an Interactive Voice Response System (IVRS). Winners are chosen by way of a computer generated lucky draw.The Thums Up Thunder Wheels initiative is applicable all India and is open till April 30, 2009.